How do you get your customers and potential customers to click the “share button”?

The answer is interesting and compelling content that helps to solve your customers’ problems, reports Social Media Examiner, the world’s largest online social media magazine.

To create compelling content, the onlinepublication suggests finding out what your audience is most interested in and understanding three fundamental things about yourself and your market space:

• Who YOU are—What’s your story?
• Who THEY are—Your customers, and why they should care about your story.
• What CONTENT can you provide them to build loyalty

By developing an effective content marketing strategy, you’ll better be able to create subscribers who are passionate about your brand and who will be continually engaged with your content. 

Letting others know your business' history and long term goals is one idea for engaging content.

Read EcoGreenOffice's background story and mission to make using green office products the standard -- nationwide. 

Get customers to notice what you have to say and press the "share button" by creating content that will impress your customers, writes Social Media Examiner.