Pinterest can greatly
increase traffic to a business’s website, blog and other online content,
helping to generate massive sales.
For example, CookingLight.com’s
traffic jumped by 6,000 percent after using Pinterest, according to social
media expert Kim Garst on a radio podcast with Beginner Internet Business
Podcast. Garst, a social media expert, is author of “The Quick and Easy Guide to
Branding Your Business and Creating Massive Sales with Pinterest” — a book with
an almost 5 star rating based on reviews.
Introduced to the web in 2010, Pinterest helps individuals
and businesses alike organize and share information, discover new things and
get inspiration from others with similar interests. Since Pinterest’s inception, it has grown by
4,000 percent and has 11 million visitors a week.
“It’s kind of stunning for me to watch,” Garst says on the
BIB podcast, who saw the value of Pinterest immediately.
Here are a few tips from the BIB podcast with Garst, as well
as SocialMediaExaminer.com for how to use Pinterest to grow your
business.
1) Make your business
graphically based. Pinterest is
basically an “online photo-sharing website,” Garst says on the BIB
podcast. That may be why Pinterest is so
popular. It’s embracing the direction social media is going in:
content that’s visual and easy to absorb, Garst further explains.
“Any business that is graphically based is ‘rocking it’ on
Pinterest,” Garst says on the BIB podcast.
If your business isn’t graphically based, it’s important to
come up with graphics that represent your business’s niche, Garst suggests. Use pictures that tap into the emotions of
your followers and pictures that tell a story about you and your business,
Garst recommends on her website KimGarst.com.
Also, every graphic you pin, or that another Pinterest user
pins, can be linked back to your website, blog or other content.
2) Think about what
people search for on the web to name your pinboards. Think of terms that people usually
Google, for example, “how to … ”, or “best ways to …” and use those phrases as
your Pinterest board titles.
Also, like Twitter, Pinterest has a #hashtag function. Define your keywords so web users can find you and make sure to have a complete profile, Garst recommends on KimGarst.com.
Also, like Twitter, Pinterest has a #hashtag function. Define your keywords so web users can find you and make sure to have a complete profile, Garst recommends on KimGarst.com.
3) Link the graphic
from your blog to a pinboard. Make sure the graphic has something to do with
content in the blog post. When Pinterest
board shows up in a Google search, web users will ultimately find your
business’ blog or website, Garst explains.
4) Create different pinboards and stick to a
specific topic. A pinboard is a set of pins, explains
SocialMediaExaminer.com. You can create
different pinboards on different topics and add an unlimited number of pins to
a pinboard. Remember to also to share other peoples’ content as well and post it on
the appropriate pinboard.
By naming a pinboard appropriately and posting pictures
related to the topic, you can help your business build its brand. You can also attract a range of customers on a
variety of topics related to your business and simultaneously allow customers
to follow only those topics of interest to them.
5) Build
relationships. Follow those who
follow you, look for new connections, mention others in your pins, repin and
like others’ pins, Garst says. Also,
make thoughtful and insightful comments on peoples’ pins related to
your company and its pinboards.
6) Catalogs and
special promotions. Create a
pinboard and post pictures based on one of your collections,
SocialMediaExaminer.com suggests.
Include the price on the pin.
Those who are really interested in the product — and not deterred by the
price — may actually then visit your website and purchase the product.
Also, create a unique image for your latest special offer and
consider offering it to Pinterest users only, SocialMediaExaminer.com recommends. Consider making some offers free, as free
offers are likely to be repined, helping you to build a greater following.
However, as Garst explains on her website, you may not even
want to use Pinterest as a place to directly market your business or push for
sales. Rather, by looking at your pins
and pictures, customers will connect with you and willingly “dig deeper into
who you are.”
Perhaps find a happy medium.
Create a pinboard simply for connecting with customers on topics of
interest related to your business and another for promotions and/or catalogs.
7) Create
opportunities for customers to promote you. Through your business’s
website, have
a Pinterest button on the information you want to have pinned. Create a “Pin It to Win It” contest, where
customers have the opportunity to win one of your products by posting a picture
of themselves on Pinterest
with the product, Garst suggests.
Also, recommend that customers pin reviews of your products.
Lastly, consider following EcoGreenOffice on Pinterest to
stay connected with our blog, promotions, green education articles and other
website content.
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| The social media site Pinterest is the way to go if you want to increase traffic to your company's website and boost sales -- some businesses are experiencing a higher volume of traffic from Pinterest alone than from Facebook and Twitter combined. |
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